Hello Friend,
Copywriting, as noted by Ryan in the last post, has been a part of your life since you were little. But there is something I want to point out from his last sentences... "It can help you sell your products and services online. But it can also help offline, helping you phrase together the right words to "sell" people on your website."
You may not even realize how many ways you sell your business? Let me list a few beyond your salesletters...
Your emails sell your prospects on your company and keeping them on your email list
Your press releases sell your news and your website
Your landing pages sell your autoresponder
Your blog posts sell your knowledge
You sell your business at the entrepreneur meetup, or whenever you network
These are just a few but I hope you are starting to see all the ways you "write copy" and sell your business. Each person who asks, "What do you do?" gets the brief salesletter of who you are and what you do.
While you consider this, any hesitation you had about learning more about copywriting is probably fading. You may want to learn more. Fortunately, Vin talks today about the top seven copywriting books he recommends. These can help your business and change your sales in ways you may not expect.
Visit the StomperNet Blog to find out how.
Read the StomperTip. There's no opt-in or anything.
Talk soon,
Lee Collins
Managing Director
StomperNet, LLC
Quote "I don't know the rules of grammar. . . If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
~ David Ogilvy ~
In 1962, Time called him "the most sought-after wizard in today's advertising industry."
By Vin Montello
Everywhere you go in copywriting circles these days you come across the topic of reading - specifically answers to the age-old question, "What's the best book on copywriting?"
My personal answer is, "All of them."
Don't misunderstand me. All the books on copywriting aren't great - not by a long shot. Many are worthless because they are derivative of others.
The reason I say "all of them" is that you almost can't find a book out there that's wrong.
I'm not kidding...
You'll be hard-pressed to find a book on copywriting that tells you the wrong thing to do.
Many may be pretty thin on content and may lack the depth of knowledge you get from others, but rarely will you find a single book on copywriting that says:
"Don't engage the reader."
"Don't write in a smooth and easy-to-read manner."
"Don't ever ask for the sale."
So, if you know little or nothing about the art of copywriting, reading just about any book is going to help you get a little better.
But who wants "a little better"? No one
We all want the Holy Grail of copywriting books, the end-all, be-all book, the final word... Read More... The Top 7 Books for a Copywriter - Scientific Advertising (Claude C. Hopkins)
- The Robert Collier Letter Book (Robert Collier)
- How To Write a Good Advertisement (Victor Schwab)
- Advertising Secrets of The Written Word (Joe Sugarman)
- You Can't Teach a Kid To Ride a Bicycle at a Seminar (David H. Sandler)
- Influence: The Psychology of Persuasion (Robert B. Cialdini, PhD)
- Story (Robert McKee)
Remember: Next StomperTip:
Thursday, March 1, 2012
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