Hello Friend,
Using email marketing for your business is a vital part of staying connected and maintaining a relationship with your potential clients. They trusted you with their email address but if you lose that trust they may stop opening your email. Or when they do open your email, they will not buy. An important step to establish that trust is by using a reliable and trustworthy autoresponder service. Yes, there are some cheap ones available, but remember this is part of the lifeline of your business. Deliverability is part of what differentiates a business with a responsive list and a list that just exists. When you offer a free gift for signing up, make certain the gift is worth what you say. This opt-in gift should offer value and not just be some overused report that you simply changed the name of to offer your list. When you offer a valuable report or gift, go ahead and set up a squeeze page, which helps increase your list growth. These are just a few of the keys that help develop an email marketing campaign. Yet, an email marketing campaign by itself will not make you any money. Knowing your list and providing what they consistently want is what will build the rapport that will ultimately boost your bottom line. Your goal is to know and understand the people on your list and Ryan Garey's article today will help. click here to find out how.
Read the StomperTip. There's no opt-in or anything.
Talk soon,
Lee Collins
Managing Director
StomperNet, LLC
"All of us perform better and more willingly when we know why we're doing what we have been told or asked to do."
~ Zig Ziglar ~
American author, salesman, and motivational speaker
By Ryan Garey
I have some good news and some bad news... and more good news again! For quite a few years now we have been told - and for the most part sold on the idea - that a BIG 'List' of prospects for email marketing is like having your own personal ATM machine. The good news is that this is true. The bad news is that it is only partially true, because as many have been learning the hard way, it is not only the size of the list that counts but the 'quality' of your list! The brutal reality is that while your list may be growing in size, its health - or quality - could be falling even faster, but you might not even know it. Like a silent killer, it can creep up slowly, until one day... your request for a "withdrawal" gets denied! You see it is e-a-s-y to see and get excited and even brag about the size of your growing list. It's also easy to use the size of your list to attract and get Joint Venture partners. After all, a number is hard coded fact. Two leads are more - and thus better - than one lead. On the other hand, it is h-a-r-d to see or get excited about the subjective quality of a list! I mean, what makes it a 'quality list' anyways? What does 'quality' even look like? Is it directly or indirectly tied to revenue gains? And most importantly, what can you actually DO to add this mystical 'quality' to your list and is it even worth it? Read More...
Testing Your Email List Health
· Are you tracking your emails? If not, you should. · What is your email open rate? · What is your click through rate? · How many people who click, buy? · What is your bounce rate? · What is your opt-out rate? · What is your spam complaint rate? Answer these questions regularly and you will know how healthy your email
list is. Let Us Know Your Thoughts in a Comment Remember: Next StomperTip:
Thursday, April 19, 2012
NEXT WEEK'S FOCUS: Making Social Media Work
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