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This Week in StomperNet - April 23, 2012

Hello Friend

This week the topic is "Maximizing Your SEO." Increasing visibility for your business is extremely important. This requires multiple aspects, such as the social media that we discussed last week, or marketing, but in many ways they all come back to SEO.

Just like branding should be the foundation of your business, Search Engine Optimization is the foundation on which all other marketing is built.

SEO can be used on each of your social media profiles. Creating a keyword and SEO friendly description means that each time someone tags your page it pulls terms that are related to your business. The link is tagged with keywords, which in turn, promotes your visibility even more.

Creating content just for search engines creates a high bounce rate, which isn't Search Engine Friendly. However, creating content that gets people sharing it, benefits you in both Social Media and SEO. Each quality page is one more page search engines find and can reference your site.

Building links just to build links can really hurt your business. Once again, you need to use smart SEO tactics that help build links that Search Engines and customers prefer.

The same rules apply to local SEO. Your local listing without SEO will not bring in the right people if anyone at all. To make your local marketing successful, you not only need the appropriate keywords and content but a Search Engine friendly site to match.

Done correctly, SEO will benefit all areas of your marketing for greater success.

Ryan Taylor
Director of Operations
StomperNet, LLC

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Curriculum Resources

SEO Basics: Renee Corbett

What It Really Means To Be An SEO Pro

Forum Posts

Creating Your Own (Free) Powerful Blog Network

New Media

Get Your Book Audio Or Video Published Now with Alan Bechtold

Special Announcements

Turn Your Phone System Into Your Best Employee

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