[StomperTip] Membership Gold...

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~ Issue Number 72 ~
Sep 13, 2012 [Next Issue: Sep 20, 2012]

Hello Friend,

Earlier this week, you were asked some questions on whether or not you have what it takes to offer a membership site in conjunction with your business. Some of those were hard questions that you need to answer honestly. "Can you handle the extra workload?" "Can you offer discounts for ongoing services?" "Do you have ongoing services?"

If you can answer yes to these questions, then make sure to read this week's great article by Anne Holland as she explains further the benefits of having membership site.

But let's talk more about the 'why' of having a membership site.

- Dedicated Customers. Having a member means that they will likely automatically renew each month as long as you are holding up your end of the bargain. Whether you promised products or tools to help them grow their business or maybe educational materials you must continue to cater to the member's needs. You must satisfy their needs.

- Monthly Income. One of the main reasons for having a membership or continuity site is a new steady income stream. Keep them satisfied and you can count on the consistent money flow each month.

-Increase your Brand. You should offer exclusive products and services to members. In doing this you are strengthening your brand. This means you need to have the resources to provide consistent quality to your members each and every month. When that happens, these members will promote your membership site within their network which can net you more customers.

-Expansion of your business. It's ok to start your membership site out with one level until you get the hang of managing it and/or you pick up more customers. Then you will need to consider adding a multiple tier of services to increases monthly profits and opportunities. This is just one more way to attract more customers. It also helps solidify your position in your niche market.

As you contemplate the benefits of starting a membership site or adding more tiers to your existing site, remember to have the customer service in place to handle the new members and keep them satisfied. However, once they are members, you want to keep them happy.

Here's to building a better and bigger business,

Talk soon,

Lee Collins
Managing Director
StomperNet, LLC

"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency "

~ Bill Gates ~

Membership Gold

By Anne Holland

Membership sites are a good solid industry. $16.88 billion dollars. That's how much - by my conservative estimate - US membership and subscription sites were made last year. This next year, we'll add another billion dollars to the total.

BUT - I'm not writing today about the "Membership Site Gold-Rush" or any of that nonsense. I despise sales hype and fluffy promises.

Do You Publish An Ad-Supported Content Site?

You don't have to make your entire site membership driven; but, you do have to put overtly *different* content on either side of the paid wall. Your visitors should be able to tell in a heartbeat why and how premium content is completely different than the free areas of the site.

This premium content can be either a slice of content that was previously free, or perhaps you'll decide to make entirely new content or services for the paid side. Again, these decisions should be based on a survey of the marketplace.

People pay for content they are incredibly passionate about, content that solves a painful problem, and/or content that makes their lives much, much easier. The best people to survey are your active registered users (folks who visit the site at least monthly).You should also review your server logs and web analytics to see which types and topics of content you publish currently are unusually popular - again, among registered users!

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SECRET SAUCE CHECKLIST

Continuity Sites

Multi-Tiers - Get the basics first then expand. A higher tier has more benefits and brings in a higher monthly fee.

Expanded customer Service - be prepared for the workload

Consistent Original Content - Keep the members wanting more and eagerly awaiting your next products or tools.

Dedicated Customers - Treat them right and they will be eating out of your hand plus singing your praises to everyone they know.

Let Us Know Your Thoughts In A Comment

THE STOMPER BUZZ

Upcoming Webinar Tuesday Sept 18 at 3pm or 7pm EST:

Next Tuesday we will be introducing you to a Cash Business Credit Program that builds up to $250,000 of unsecured business credit lines that does not report to your personal credit report. Instead, Business credit reports to your Tax-ID number, which builds your business credit profile, in turn making you more lendable.

Join us at 3pm ET by CLICKING HERE

Join us at 7pm ET by CLICKING HERE

Remember: Next StomperTip:

Thursday, September 20, 2012

NEXT WEEK'S FOCUS: Copywriting

Let us know your thoughts on today's issue.
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