SEO Techniques for rankings in Yahoo

Recent Search Engine share as published by comScore puts Google at 43.7% followed by Yahoo at 28.8% and MSN at 12.8%. And in some countries like Japan, Google is still at # 10 position, the top position being enjoyed by Yahoo.  Though most SEOs or website owners concentrate primarily on optimizing their sites for Google, we can not just afford to lose valuable traffic from Yahoo and MSN.  By committing some time and efforts on Yahoo optimization, it is quite possible to gain a good amount of traffic.

One of the open secrets for getting high rankings in Yahoo is to get listed in Yahoo directory. But the cost of $299 to $600 per year may be too high for many of us; besides there is no guarantee that Yahoo will include your site in their directory even after you make the payment.

Well, all search engines have their own algorithms to determine the search results and ranking the websites. Like Google, Yahoo too judges content to be the most important factor in their algorithms. Yahoo also places a lot of importance on keyword density; though Google prefers a keyword density of around 2 %, Yahoo favors sites with keyword density of 7 to 8%. Yahoo also gives importance to the description tags which most Google centered SEOs tend to neglect.

I recommend a good article which I came across on SEO for Yahoo which discusses many such SEO techniques for optimizing your site for Yahoo.


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