~Issue Number Four~
May 13, 2011 [Next Issue: May 20, 2011]
Hello Friend,
In case you haven't noticed, social marketing isn't just a "fad," as it was once thought to be. In fact, it has become so popular that even the search engines are looking toward your social rankings when it comes to determining your place in their results pages.
Who are you? What is your brand? How many people are interested in learning what your brand is about? What kind of content are you sending out, and is it relevant to your business? To sum it up...
What's your place in Web 2.0?
All of these questions have significance for SEO these days, and since Google rolled out social search results in their SERPs, social marketing tactics have become more important to an effective SEO strategy than ever before.
Here are some ideas that you can use to boost your social rankings and in turn, the rankings you see for your brand in search throughout the Internet...
Lee Collins
Managing Director
StomperNet, LLC
"Interdependence is and ought to be as much the ideal of
man as self-sufficiency. Man is a social being."
- Mohandas Gandhi
SOCIAL MARKETING: NOW VITAL FOR SEO SUCCESS
Way back in 2004, Tim O'Reilly of O'Reilly Media was discussing how the Web had changed in the wake of the dot com bubble burst with his colleagues. The group was considering what to name an upcoming conference, and in light of the changes from static to interactive, O'Reilly dubbed what we now know as the "social" end of the Internet as "Web 2.0."
Think personal websites, which were largely static, to blogging which is constantly updating. Then, there's publishing, which was in the hands of companies, to self-publishing, which is in the hands of the individual. Or what about directories, determined by "editors," to tagging, which is all about what people like and dislike. The ability for users to influence outcomes is what the social Web is all about.
This interactive aspect of being online wasn't readily accepted at first. People said it was a fad, something that had come and would go, just like the dot coms of the latter 20th century. But that didn't happen.
Social media is more important than anyone imagined it would be at its inception, and knowing the potential this type of "popularity" could have on search, perhaps the most interesting part of how social marketing is seen today is that the search engines have embraced it. It was almost as if they seemed to understand that they'd have to become involved or become obsolete.
As a business owner with an eye toward gathering traffic via SEO, social marketing is no longer something you can afford to overlook.
SOCIAL MARKETING AND NO FOLLOW
Some will say that social marketing hasn't been part of their SEO strategy because so much of it uses "nofollow" linking. For example, all WordPress blogs default to the "nofollow" attribute for comments, as do Twitter tweets, and social bookmarking sites," in general.
Many site owners figure, What's the point?
If you're one of those folks, you should reconsider. Recent tests by some respected SEOs around the Web has proven that even "nofollow" links pass rank and reputation.
For example, Brian Gilley of SocialSEO.com did a test of non-ranking terms for two brand new domains. They made sure that the on-page optimization was minimal, and used nothing but nofollow blog commenting to see if they could rank. Here are what he claims as results:
"Approximately 5-1/2 to 6 weeks after the nofollow links experiment started we found that, even though our domain names were not keyword relevant and our website content was <10% relevant to the keyword phrases used for our nofollow link building, we still ranked for those keywords after only acquiring nofollow links."
But Gilley's test is not the only SEO noticing definite benefits of linking to nofollow sites. The links still have one-way value, with well-thought-out anchor text having the best effect.
This is great news! It means that an entire side of the Web has just become relevant for linking where it was once not thought to be.
HOW TO IMPROVE YOUR SOCIAL AUTHORITY
But along with backlinking, we know how important "authority" in social media has become to Google. So, it's critical for you to come up with a plan for creating a social presence for your brand and then, maintaining that regularly over time.
Here's are 7 steps to a better social presence that you need to take right away:
1. Do some solid keyword research. We already know how important keyword research is for SEO, but it's equally important for participation in social media. Find terms that you know you can rank for and then use them in every social site you target, as well as in the content that you produce for them.
2. Be sure that your content is easily linkable. Every piece of content that you put on the Web should have a mechanism for Tweeting, Liking at Facebook, and adding to social bookmarking sites. This is critical! If people don't have a way to share your content, they probably won't.
3. Check your page load time. Google came out against long load times with the Caffeine update last year. But even more importantly, waiting for a page that doesn't load almost instantly sends people right off the page. Your potential customers don't have a lot of time or patience anymore.
4. This is a no-brainer, but be sure that every public page of your website has a solid title with a keyword close to the beginning and a natural description, using your keyword as early as possible. And be sure that you're using a good SEO plugin, such as All-in-One SEO for your blog or optimized themes like Thesis or Genesis so that a title and description can be entered for every post you make.
5. Use only link shorteners that provide 301 or permanent redirects for your links in social sites. This makes a huge difference to search spiders. Sites with added tracking, such as Bit.ly or BudURL are your best choice.
6. Improve your Facebook Page with a photo, use apps that are relevant to your business, and keep adding relevant content to your page on a regular basis.
7. Track everything you do for social impact. Join a site like Tynt.com, a free site that measures you your social reach and sends regular email reports each week. Use tracking links for every blog post, tweet and Facebook entry you write, and measure and improve everything you do over time.
DEFINITE SEO INFLUENCERS
If you are religious about doing these things, your social presence will improve over time, and it's extremely important for you to be thinking in that direction. Here are some factors that have been identified as having a significant impact on search:
- The number of Twitter followers you have, the quality of your followers, and the relevance of your followers to your industry. The retweets you receive as opposed to how much you tweet is also important.
- The number of Facebook fans for your company's page and the number of comments on the page
- The number of views on YouTube videos, how many comments you have, and the ratio of how many times your videos have been liked when compared to opposed to disliked
- The number of social mentions you have overall on any social sites around the Web.
So, now's the time! Get your social presence refined and cranked up. If you're serious about SEO, Web 2.0 is no longer something you can choose to ignore. It's an important part of your overall search presence on the Web.
7 Don'ts When It Comes to Social Media:
- Don't use social media as an advertising platform. It's for networking and content, not sales.
- Don't be too selective when it comes to Twitter followers. Though you don't want obviously spammy followers, a mix of followers is good.
- Don't just be a re-tweeting parrot. Create some great content of your own.
- Don't neglect to reply to comments on your blog or at Facebook or to @ mentions at Twitter.
- Don't rely on text alone. Include visual media like images and video in your social marketing routine.
- Don't be rude. This will only frame your business in a bad light.
- Don't spend your whole day chasing social media. Budget your time for maximum advantage.
How did you like this article?
"It has been an absolute ground-breaking experience. The things that I have learned in the last couple months have revolutionized my business. And I am expecting large, large profits."
Tevis Verret
Remember: Next Stomper SEO Intelligence Report:
Friday, May 20, 2011
FREE LIVE WEBINARS NEXT WEEK:
TUESDAY, May 17th at 8:00 pm Eastern
Public Webinar: "Your Marketing Funnel and Marketing Site" with Rick Dearr. Learn how a funnel with upsells, downsells, cross sells and bumps can increase revenue from the same number of visitors. Rick will also show how converting those visitors into paying membership and over-delivering on value creates longer term income and stability to members and site owners. Register Now
"How to Leverage the 7 Hidden Trends to Profit More on the Internet"
We will pull back the curtains on the 'Age of Voice', an unprecedented shift that has created the biggest opportunity in history for nearly effortless and massive money creation. Register Now
The recording of the "Hands-on Business Building" with Lee Vance from last week is available! The number of requests for access to the replay was so HUGE we decided to forego our normal "replays are only for members" policy and make this replay available to the public - free of charge.
Download here: flv | mov | mp4 | StomperNet. Empowering Your Online Success.
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