~Issue Number Four~
May 20, 2011 [Next Issue: May 27, 2011]
Hello Friend,
Have you ever heard the quote: "Friendship is like money, more easily made than kept"? Samuel Butler said it, and that quote pretty well sums up how things work on Facebook. Making lots of friends is easy, but what can they do for your business, and once you have them how do you keep them engaged and spending?
Last week we talked about how important social marketing has become in terms of search marketing. And this week we'd like to take that advice in a new direction and focus on how you can improve the status of your business on Facebook.
Facebook definitely has advantages, such as their 500 million active users, any one of which has the potential to become your business's raving fan.
This week, we're going to show you ways to crank up your presence on Facebook to get traffic and even though Facebook is intended to be a social network -- to translate those friendships into sales.
Let's get started!
Lee Collins
Managing Director
StomperNet, LLC "The thing that we are trying to do at Facebook, is just help
people connect and communicate more efficiently."
- Mark Zuckerberg, Co-Founder of Facebook
FRIENDSHIP ON FACEBOOK IS LIKE MONEY
In 2004, when Mark Zuckerberg started Facebook, he intended it to be just a way for college students at Harvard to connect. It was kind of like being in the student union with your friends, but you didn't have to leave the dorm.
And then it blossomed and grew far larger than Zuckerberg or the rest of the world imagined. Today, Facebook is not only a name known in most households in the U. S., but in homes around the world.
This creates an incredible opportunity for any marketer, whether you are a brick and mortar business owner or have a marketing presence online. For local business owners, Facebook is a great way to connect with people in their region. For Internet marketers or e-commerce site owners, it's an opportunity to connect with the world. At no other time in history has this type of bonding opportunity been available!
So, how can you increase your presence on Facebook? What are some of the cutting-edge ways that you can use to bond with your ideal customers so they'll follow you right to your sales page or your front door and buy your products?
Here are 20 different ways to make Facebook a very important tool in your promotional and SEO toolbox:
1.Get a Vanity URL. You'll need 25 likes for your fan page first, which is easy to do. Then, be sure to get a Facebook vanity URL. Make it easy to remember by keeping it clean (no hyphens or underscores, for example) and as short as possible. You want it to be easy to type and to stick in people's minds. Just be sure that your vanity URL is close to your brand name. If you can't do that, make sure that the URL you pick makes sense to your business's purpose. For example, if you have a shoe store called "Miller's Shoes," you want a domain like http://Facebook.com/millers or http://facebook.com/awesomeshoes.
2. Use a keyword rich description for your page settings. Just as you would with any other page, be sure to give your primary keyword prominence in your page title and in your page's description.
3. Choose the anchor text links in your page carefully. We established in last weeks' newsletter that even "nofollow" links do pass some link juice. So... be sure to choose the anchor text for your page links wisely. As we always teach, go for that "low-hanging fruit," and focus on getting some juice for the keywords you know you can rank for easily.
4. Know your stats. Check Facebook "Insight" stats regularly. Know how many visitors you're getting, what days and times they arrive, and what they're reading. It will help you to tailor your posts to their preferences.
5. Stay logged in. This will make it easy for you to share interesting tidbits with your visitors. Just check the "Keep me logged in" box when signing into the site.
6. Add content regularly. Facebook is no different from any other pages on the Internet. If you want it to rank in search, you should add unique, quality content to it regularly. And mix it up. Use photos, videos, and audios along with your text entries. This may be the most important key to success.
7. Be unique. Think hard about how to make your Facebook page different. Because there's so much going on at Facebook, you want to make a great first impression. First, have a great photo or logo. It used to be that a designer could be way more creative with a page. Now, since the newer page design took over a while back, that photo or logo is critical. Here are 5 pages that have great designs today:
8. Use a sandwich page. Facebook is a little picky about advertising. If you have an eCommerce store, it won't be as tricky as if you're advertising information products, especially if they're geared toward making money. But even if you can get your page approved easily, it's better to have an optin page when someone clicks on your Facebook link. Give something of value away on that page in exchange for the potential customers name and email address (or just email address). This way, even if you don't make the sale, you'll still have permission to email them with content and other offers whenever you like, and the opportunity to build a relationship with people on the fence, who may just turn out to be your best customers.
9. Take advantage of photo ops. Use pictures to connect with people on Facebook. Always use store openings, special events or any live conferences or meetings to take photos. Then, put the photos up in your Facebook account and tag the people in them. You'll be amazed at how much traffic you'll get just from people sending their friends to your page to see their photos.
10. Create contests. People love contests, especially when they're free to enter. So, create contests regularly and use them to get people to your Facebook page.
11. Get the AWeber app and add an optin box to your page. AWeber has now made it simple for you. If you use another autoresponder, you can still add an optin box using FBML code pages. Just go to your page and click on Apps. Add FBML app and place your autoresponder code in one of those pages. (You can create up to 10 extra tabs for your page that will hold code with this app.) Or, check to see if your autoresponder company has an app of its own. Build your list!
12. Integrate Twitter. There are multiple ways to send your tweets to Facebook, but an easy way is just to add the app "Twitter" to your Facebook account. It will automatically grab any tweet you make and send it to your Facebook profile.
13. Thank your fans. If you're not a huge conglomerate, it's probably not going to be too much of a time sink to thank the people who "like" your page. They will remember and come back to see what you're up to again and again.
14. Create a new GMail account for your current customers. Load up the contact information that you have for them in GMail and use that account as your Facebook email address . Facebook will automatically contact your customers and invite them to your page.
15. Join groups in your niche. Networking with others of like mind can uncover some potential customers. Never market to them on Facebook! Just have conversations with folks, make friends, and inevitably, they'll drop by your profile to check out your stuff.
16. Jumpstart the action. When you build a new page, ask your coworkers, family, and friends to "Like" your page. It's kind of like bartenders salting the tip jar on the bar to make people think it's impolite not to leave folded money. Social proof is often incentive enough to get others to participate.
17. Use polls and surveys. Not only is this a great way to get folks to participate, but it can be great market research for your business, as well.
18. Look at what your competitors are doing. See how you can do it better. Be the 007 of marketing in your niche.
19. Add Like buttons wherever you can. Having the ability for people to like and share blog posts, for example, is critical. But even if you're an e-commerce site, be sure to add a Like button to you homepage and to your product pages.
20. Want more? Here is an amazing post by the Inside CRM Editors at Focus.com: "The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base", which you're bound to find amazingly helpful.
So, if you've been overlooking Facebook, I hope this article has opened your eyes. Social marketing has arrived, and using Facebook is one important way that you can ramp up your marketing power. If you don't have an account (but then, who doesn't?) get over there and open one today.
Set up a personal account for your friends and family, and a separate account for your business. Be sure to use both angles to promote what you're doing and you will most definitely come out a winner -- from all angles.
If you've been wishing you had a group of business minded friends
that you could ask for help at any time,
then I have exciting news!
That is exactly why we created the Stomper community...
where you Are Never Alone!
Everything you've been looking for is right here.
Want to know why Facebook is so important? Check out these stats:
- Facebook has more than 500 million active users.
- Half of them log into Facebook every single day.
- People spend 1.2 billion hours on Facebook every month.
- Facebook pages can be translated into 70 different languages on the site and 70% of users are outside the U. S.
- Every month, more than 250 million people engage with Facebook on external websites.
- More than 2.5 million websites have integrated with Facebook
- Over 250 million active members use Facebook on a mobile device and access Facebook twice as much
(Facebook Stats from: http://www.facebook.com/press/info.php?statistics)
How did you like this article?
"Vin Montello makes learning extremely fun and enjoyable. I listen to him no matter what because his information is fantastic and his delivery is awesome. I enjoy listening to him. He has the gift ... Vin is my favorite StomperNet faculty because of his entertaining style." David Yuen Remember: Next Stomper SEO Intelligence Report:
Friday, May 27, 2011
FREE LIVE WEBINARS NEXT WEEK: THURSDAY, May 26th, 2011 at 3:00pm Eastern Public Webinar: "Hands on Business Building Follow-up" Follow up with Lee Vance. Topics will be on hands on business building techniques, including structuring a funnel using Groupon and similar tactics, as well as hands on on mobile marketing cases studies, and general Q&A. Register Now THURSDAY, May 26th, 2011 at 8:00pm Eastern Public Webinar: ""Become a Local Business Superhero" with Ross Denny. How to take local business to the next level (without the pain of outsourcing). Register Now Public Webinar: "Hands on Business Building Follow-up" Follow up with Lee Vance. Topics will be on hands on business building techniques, including structuring a funnel using Groupon and similar tactics, as well as hands on on mobile marketing cases studies, and general Q&A. Register Now Download Available: Recording of the "Hands-on Business Building" with Lee Vance from last week. The number of requests for access to the replay was so HUGE we decided to forego our normal "replays are only for members" policy and make this replay available to the public - free of charge.. FLV / MOV / MP4 | StomperNet. Empowering Your Online Success.
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