~Issue Number Nine~
June 24, 2011 [Next Issue: July 1, 2011]
Hello Friend,
It's a simple fact that search engine rankings can make or break your online business. The higher you are in the search engines, the more clicks you'll get to your site, and the better chance you have to bring in revenue. And we're all in this to bring in some revenue right?!?
But the golden question is...HOW DO I GET HIGHER IN THE SEARCH ENGINES?!?
If there was an easy answer...everyone would be doing it! But of course Google likes to keep things interesting and keep us on our toes and change things up for us from "time to time".
There are, however, some key factors that everyone should be aware of. Most of the "veterans" know these things...but even veterans lose site of the basics occasionally and it's good to get a reminder.
So for today's Intelligence Report, we are keeping with our them of week- SEO Basics - and cover Anatomy of Search Engine Rankings - On Page Factors.
Lee Collins
Managing Director
StomperNet, LLC
"SEO is a noun, verb, and adjective."
Todd Malicoat, Stuntdubl
Anatomy Of A Search Engine Ranking:
How The Search Engines Decide Which Pages
Get Ranked At The Top!
"On page factors" refer to the parts of your site that you control. They are the elements of your site itself: the way your page is structured, the words you use, etc.
Some key things you can do to improve your site's rankings from using on-page factors include:
- Use text, not pictures as your main communications tool:
This is often a fault of artist-designed pages. Because they want to control the typefaces, placement and appearance of their pages, artists oftentimes build entire sites using pictures of words, not the words themselves. Although the design of the site is important, using too many images is bad, very bad, because the search engines can't see words that are contained in pictures, they can only see actual text.
To test this, go to your site, place your cursor at the bottom right corner of your site, left click and drag your cursor to the left and up the page. Any words that turn blue character by character are coded as text (that's good!) Any words that turn blue all at once (usually this will happen with large amounts of text at the same time) are pictures of words, (that's bad!) Generally you want to have any keywords you want to rank on in the search engines as text on your pages, not as pictures of text.
- Use keyword rich title tags:
Title tags are shown only in the line at the very top of your browser (the one with the X in the corner to close out the browser) and are included in the header of your page's code proceeded by the tag . This is an important tag, because only 64 characters are actually displayed. They should be succinct, and include the keywords you are targeting with that specific page. Don't make the mistake of leaving the title tag blank (it will appear as Untitled), having it be only your company name (presumably the search engines will get that your site is from your company and index it under that term, so unless you have a very well-known company, leave your company name out of your title tag and instead have it tell them exactly what this page is about), and being the same on every page of your site. Also, remember that the title tag is generally what appears as the first line of your listing on the search engines, so it should also encourage people to click by grabbing attention, creating curiosity, and clearly indicating what that page is about.
- Selectively use bolds, italics and larger sized type:
Search engines tend to give higher weight to content that is coded to stand out. Be careful, though, about not overusing this technique as it is popular with spammers and you will receive penalties for overuse! Many people ignore the power of properly linking within their site. For example, you may want to link to other pages within your site as resources, to create definitive guides which you link to from other pages on your site, and link to specific blog posts. As always, don't go overboard with this. Make sure that these links are within the body of the page, not just in the side and bottom navigation bars!
- Build larger sites, rather than small individual sites
Evidence shows that larger sites (greater than 100 pages of content) tend to do better in the search engines than smaller sites. While part of this may also be that larger sites tend to be older than smaller sites, it appears that it is better to add additional content to an existing, related site, rather than creating a new site targeting specific keywords.
Now, pay special attention to this next point - we saved the most important point for the last:
- Add new content to your site daily (yes, daily!)
Search engines like frequently updated sites, and new content generates more and more food for the search engine spiders to consume and index. A strategy of daily creation of at least one new high-quality content page, which targets a specific keyword, and is linked to with a text link from within your site, could be one of the best SEO tools you could possibly practice! I know it's hard, but it is definitely worth it! These can be articles, blog posts, new products, how-to information, whatever. The key is something new and good every single day.
Need a boost for your business? How about placing an ad in The Net Effect magazine! With subscribers around the world, your business can get exposure in completely new markets.
We offer ¼ page, ½ page and full page full color ads. We also offer business card ads and 10 word to 50 word classified ads.
Watch for more information next week. In the meantime, contact The Net Effect Managing Editor Suzanne Roese-McGee with any questions at: stompersuz@gmail.com
Search Engine Rankings - On Page Factors
- Use text, not pictures as your main communications tool
- Use keyword rich title tags
- Selectively use bolds, italics and larger sized type
- Link within your site
- Build larger sites, rather than small individual sites
- Add new content to your site daily (yes, daily!)
"I feel a lot more confident and I think I'll really be able to help my business grow and do some amazing things in the next year." ~Sarah Hudson
Remember: Next Stomper SEO Intelligence Report:
Friday, July 1st, 2011
FACULTY OFFICE HOURS NEXT WEEK:
THURSDAY June 30th, 2011 at 3:00pm Eastern "Way Cool Test Results" with Faculty Member Andrea Warner. Join Andrea as she shares some exciting results from a recent testing with a client. StomperNet Members, Register Now! FREE LIVE WEBINARS NEXT WEEK:
THURSDAY June 30th, 2011 at 8:00pm Eastern Public Webinar:?? Outsourcing Blueprints For More Money, More Time And Less Work! with Howard Tiano. On this webinar, you'll discover how to use outsourcing to supercharge your Internet business: If hiring by the hour may be better suited to you, the easy way to train your team, and more. You already know more about Internet marketing than 99% of the brick and mortar business owners out there...let the systems do the heavy lifting! Register Now!
"How to Leverage the 7 Hidden Trends to Profit More on the Internet"
We will pull back the curtains on the 'Age of Voice', an unprecedented shift that has created the biggest opportunity in history for nearly effortless and massive money creation. Register Now! | StomperNet. Empowering Your Online Success.
If you no longer wish to receive our emails, click the link below: Unsubscribe StomperNet, LLC 3379 HWY 5 Suite A Douglasville, Georgia 30135 United States (888) 325-7845 If you purchase anything through a link in our emails, you should assume that we have an affiliate relationship with the company. This means if you buy something from a link in this email or from the website, or based on our express or implied recommendation, we may be paid a commission. It's how we pay the bills. If you want to do the same, we can show you how. Please do your own independent research before purchasing anything. | |
Free Link Exchange Website submission Free Web Directory - Add Your Link
gratis
0 komentar:
Post a Comment