~Issue Number Six~
June 3, 2011 [Next Issue: June 10, 2011]
Hello Friend,
You may be scared of the expenses behind PPC, however learning what your market wants quickly can help you reach your profit point sooner. This week we have discussed a few strategies and uses that can help you learn more about what your customer is looking for and how to use it. There is always something new to learn.
And in learning, we are also very excited about StomperNet LIVE. Speakers and education is the name of the game at LIVE. We are happy to be adding many new speakers who will be providing valuable information.
This LIVE event is not only good for education, but for the networking as well. Many partnerships and other profitable ventures have been created from StomperNet LIVE events. In addition to many great friendships that have provided valuable information back and forth.
Be sure to snag the hottest seat in the house at LIVE 11 in Phoenix. Your business will explode. Better yet, get double the education when you join us for SEO Pro 2 days prior to the LIVE event!
MJ Schrader
Director of Web Presence
StomperNet, LLC
"As paid search begins to occupy a significant position in marketers' budgets, both agencies and marketers must focus on intelligent keyword, bidding, and creative strategies to extract the most effective return on investment (ROI) from their campaigns."
~ Jupiter Research
PPC, A Quick Way to Know Your Prospect
While PPC advertising costs money, it can help you save money in the long run by saving you months of time testing your campaigns. This will allow you know what keywords to gear your website toward using for Search Engine Optimization. After the initial expense you can settle into using other free methods to build traffic with your research.
Location, Location, Location
Another advantage of PPC is that you can use it to target specific geographic areas. By limiting your pay per click advertising to certain areas you may be able to keep your costs down while getting highly qualified visitors to your site. This can be done in your own geographic location or another.
If you are a local marketer, then this is exactly the information you need to help your clients bring in their specific customers. The pay per clicks will be more appealing when people know that the ad is for one of their local businesses. This can help your clients grow and of course help your reputation as their marketer.
Summer, Holiday and Other Special Occasions
Seasons are just that...seasonal. They last a short period of time, during which you must maximize your advertising. Your swimsuit business is probably not going to do that well during the cold months of December. PPC during June when the season is just starting can help push you in front of even more buyers. It also helps with running time-related ads such as those that run during a sale.
What are they thinking?
As discussed in the first paragraph, the biggest advantage is knowing what your customers and potential customers are thinking. Since you can not read their minds, PPC is the next best thing. After you discover what keywords bring in buyers you can better target and market your website.
With your new list of keywords you can write articles that use those specific keywords and distribute them to reference your website. You can fill up blogs with posts that are relevant to those words. This will make search engines happy, as you will have fresh content and make your prospects happy to have relevant information.
Relevant information can encourage reluctant buyers to stay longer on your website. The longer they are on your website the more likely they are to consider you as someone they should buy from. And all these benefits come from knowing what your prospect is searching for on search engines.
Join us for LIVE 11, get great education, and do some amazing networking with your fellow Stompers. Get three days of pure content, and learn all the cutting-edge tactics that you'll need for a competitive business in the coming months.
Join us at LIVE 11. Make your reservation today!
Just need SEO? Want both? Attend SEO Pro as well!
Top 5 Advantages of PPC
- Condense months of keyword research into a few days
- Know what your prospect wants
- Target local markets or certain geographic areas
- Run seasonal promotions
- Improve your ROI (return on investment)
Remember: Next Stomper SEO Intelligence Report:
Friday, June 10, 2011
FREE LIVE WEBINARS NEXT WEEK:
TUESDAY, June 7th, 2011 at 7:00pm Eastern
Public Webinar: More Traffic - Bigger Sales - More Money" with JP Maloney. He will be teaching the #1 Strategy used by the most successful online marketers to get more traffic and more buyers. ~ JP Maloney. Register Now
WEDNESDAY, June 8nd, 2011 at 7:00pm Eastern
Public Webinar: LIVE 11 Primer with Dan Hollings of Mobile Marketing. Register Now
THURSDAY, June 9nd, 2011 at 7:00pm Eastern
Public Webinar: "LinkedIn Secrets You've Probably Never Heard Before" with Flyn Penoyer. Register Now
"How to Leverage the 7 Hidden Trends to Profit More on the Internet"
We will pull back the curtains on the 'Age of Voice', an unprecedented shift that has created the biggest opportunity in history for nearly effortless and massive money creation. Register Now | StomperNet. Empowering Your Online Success.
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