~Issue Number Eleven~
July 8, 2011 [Next Issue: July 15, 2011]
Hello Friend,
When a visitor (potential customer) comes to your site, you have precious little time to make a big enough impression to grab their attention and have them STAY. If you can keep them from bouncing to another site, your first obstacle has been avoided.
But then you have to keep them there! You have to keep them engaged long enough to take a look at what you have to offer. And then of course you eventually want them to BUY from you.
All of these things are part of the puzzle to making your website profitable. Your customer experience has to be a positive one, or you're dead in the water.
What makes a website GOOD for a customer? Is it looks? Usability? Bells and whistles? Read our Stomper Intelligence Report to find out 8 Ways to Make Your Website Look and Work Its Best. Most importantly, figure out what YOU need to do for YOUR website...and implement it!
Lee Collins
Managing Director
StomperNet, LLC
"Remind people that profit is the difference between revenue and expense.
This makes you look smart."
- Scott Adams
By Vin Montello, StomperNet Faculty Member
1. Add Video
Whether a video greeting or a full-blown video sales letter, I don't know of a better way to update a tired old site than with video..
Unless you're going for a full video sales letter, the rule is "Keep it short." Videos, at the top of the page, should be no more than 120 seconds in length. Ideally less than 60 seconds.
Short videos are great for welcoming potential buyers to your site.
2. Add (or change) Color
Color is a tricky thing to get right. I don't pretend to understand it all, but there are styles and trends in advertising colors that change from time to time.
It's not as simple as it once was where headlines were navy blue or black and lines you wanted to draw attention to were crimson red. There's a great book I have on my desk at all times. It's called The Big Book of Color in Design. In it they explore color in a way that breaks it down into a feeling or feelings.
What I love about this book is when you flip to a section that matches a "feeling" you're trying to portray, like soothing, technological, rich, etc. In each section you get numerous examples with exact colors in the exact combinations... with the hex numbers you can punch right into Photoshop!
3. Add some pictures
If you don't have any graphics or photos to help your page "sell," then look to the royalty-free websites. There are a ton of these sites that will sell you professional photos and graphics for what amounts to a dollar or two per piece.
The little known secret is that some of these sites have thousands of graphics you can not only use royalty free, but ones you can download and use "free" free!
That means your site can take a giant leap towards looking more attractive and professional for less than 10 bucks... or in some cases nothing!
4. Be mindful of the fold
Consider how valuable different parts of your page are to your bottom line. "Above the fold" is the part of your main page that readers see without having to scroll. This is your beachfront property... the most valuable spot you own. Make sure it contains something that will bring you the most return.
5. Always think about load time
You have only a few seconds to capture someone's attention. You'll never get anywhere if your page takes forever to load. Therefore... make sure you only use images when you need them to make the sale, and always compress them to make the page load much faster. Also... make sure to use an outside host for all videos you have on your pages.
If you do that and still have slow loading pages, consider firing your web host and finding someone who can deliver the speed you need to convert browsers into buyers.
6. Kick your ads to the curb
It still blows my mind to see people who claim they're trying to sell something on their website, but they're still putting external ads on their page. You ask them why and they all say, "It brings in some money..." Well... how much really?
Truth is: most of those adsense type ads on websites bring in pennies. But just by having them you're losing so much credibility with buyers I'd bet dollars to donuts you forfeit the equivalent to a year of adsense revenue, every month just by having those ads on your page. Get rid of them... accept the fact that you don't need the additional $22 you get each month from them, and begin marketing like a professional.
7. Change to buttons!
Nope... I'm not saying you should get all Amish with your site... I'm talking about changing your "buy now" and "add to cart" hyperlinks into graphic buttons. There are many ways to go with your button choices... but in my opinion, there's none better than "The Belcher Button."
This is a button developed by marketer Perry Belcher. It is "the most tested buy button in Internet history..." You can download it (and use it FREE) from BelcherButton.com.
Perry claims to have increased sales up to 320% just by switching to this button. And I have to say it's always worked well for me.
8. Check yourself out in a virtual mirror
Okay... a little play on words, sure... But what I'm really saying here is make sure to check your website to see how it looks and works on a myriad of browsers.
Not every single one of your potential buyers uses Internet Explorer. Be sure to (at least) check out your site on Firefox, Opera and Chrome. Or... just go to Browsershots.org and look at your site on every browser you could imagine.
Well... there you have it, Stompers...eight ways to update your site's usability.
Mobile Marketing - the NEW Gold Rush!
Imagine you're in San Francisco in 1848, but you're the ONLY one with a gold-sifting pan. That's what Mobile Marketing is like right now. You know how they always say that the folks that made the most money in the gold rush were the ones that were selling picks and shovels?
Well, a big part of the StomperMobile training will be to teach you EXACTLY how to provide Mobile Marketing services to clients. Get StomperMobile Now!
How to make your website look and work it's best:
4. Be mindful of the fold
5. Always think about load time
6. Kick your ads to the curb
8. Check yourself out in a virtual mirror
Remember: Next Stomper SEO Intelligence Report:
Friday, July 15, 2011
Next Week's Focus: Email Marketing
FACULTY OFFICE HOURS NEXT WEEK:
TUESDAY July 12th, 2011 at 7:00pm Eastern Faculty Office Hour with Eric Shannon.
Bring your questions for Eric! StomperNet Members, Register Now! THURSDAY July 14th, 2011 at 3:00pm Eastern Infusionsoft Email Marketing Tips That Will Save You HOURS of TIME! with Faculty Member Nicole Munoz.
As an avid user of Infusionsoft for the last few years, Nicole will teach you some of her time saving and organizing tips for creating a top notch email campaign in Infusionsoft. Don't have infusionsoft? No worries, you will learn how you can apply some of these same techniques with other providers such as Aweber and Icontact! StomperNet Members, Register Now! | StomperNet. Empowering Your Online Success.
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