~Issue Number 24~
October 7, 2011 [Next Issue: October 14, 2011]
Hello Friend,
While you may know how to do all the tasks that need doing, what happens when your time is limited? What if you want to take a break? What if your competitors are outsourcing and getting more work done?
While you may think outsourcing is for others, the only person you are actually hurting is yourself. You might be surprised at what you can hire out and how much it can help your business. An additional advantage to outsourcing is that you can accomplish more in a shorter amount of time, which gives you more time for yourself and family.
And yes, I hear you...you have some worries. If you are worried that no one can do all you do, you need to look at the situation differently. Once you do so, you will also eliminate the worry of them learning the secrets of your business and running off to a competitor. The major key is treating your people well, and they will treat you well. Mutual respect goes a long way!
Nicole Munoz breaks down some other basic concerns for you today in her article, "Train Your Outsource Team For Business Success". Nicole is a fabulous speaker at our SEO Pro events, and she knows all about outsourcing. Learn from her!
Talk soon!
Lee Collins
Managing Director
StomperNet, LLC
If you deprive yourself of outsourcing and your competitors do not,
you're putting yourself out of business.
~ Lee Kuan Yew
By Nicole Munoz
Over the last few years I have made it a practice to outsource as much as possible. This last month I was finally able to out-task one of the last steps of my routine tasks to my assistant and what a relief! As I write this I am traveling with my family (my husband and 7 children) for a month long vacation!
Learning to out-task your business and replace yourself is not something that is easily done. It is a process and something that takes time to learn, but once learned, the benefits are great!
Is your business completely dependent on YOU?
If it is, then you know what you have to do, outsource! Recently a family member was seeking some advice on how to start a business based on an idea she had. The problem was, she wanted to basically give someone a check to develop her idea for her and then just enjoy the profit.
My response was, "Don't we all!" In reality things don't work like that. The biggest mistake business owners make when they start outsourcing is that they try to hire one person to do all the tasks of the business owner. You either have to pay someone a whole lot of money to be YOU and do YOUR responsibilities, or you take the risk of everything being done incorrectly and you have to do it all over again with several different hires.
So what can we outsource or out-task?
Almost everything. But to different people.
Step one is to break your project down into different tasks.
Let's say you want to write and sell an eBook. This one project can be assigned to multiple people. One person can write the eBook. Another can create the graphics and design. Another can edit and proofread it. Another can create the landing page sales page graphics. Another can write the sales copy for the landing page. Still another can program website and install the shopping cart and email auto-responder series.
Each of these pieces of the puzzle of the project can be easily outsourced. It is your job as the business owner to map out the strategy and process and to put all the pieces together! Once you have a good project manager, your project manager can make sure your vision is carried out!
The second step is to clearly define the project and your expectations to the people you are outsourcing to.
It is not enough to say you want an eBook. You need to specify the page length, the target market (who they are writing to), the call to action at the end of the eBook, if you want double or single spaced, if it is a How To Guide or an informative history lesson and so on. Also know that everyone is different. You can provide the same instructions to ten different people and get ten completely different projects back all of them having some how interpreted your instructions in a different way!
The third step is to set a schedule.
You want to set a deadline and to check and review the work before allowing them to get too far ahead into the project. A lot of times the people you hire on oDesk or other outsourcing sites are juggling multiple clients. You want your project to take precedence so you can test your new hire out and either give them new work or go on to the next person.
Keep Track
As you do steps one to three, keep track of any problems or issues your outsourcing staff had. Record their questions in video or How To Guide form. Keep all your training material in an easy to access central location such as a specific project in Basecamp or ActiveCollab. When you hire new people, instead of having to create new training material from scratch, you can give them access to your training guides and just tell them to go read the training guides you have created.
Another way to do this is to set up a series of auto-responder emails. Every time you hire a new writer for example, add them to your email list. Your training can be automatically delivered to them via email. If you have created videos or powerpoints with audio, you can add your training material to a private membership site for your staff only! You can set it up so your new hires can automatically access everything or you can set it up so that each of them will receive specific daily training for the exact tasks you have hired them for.
Next week, we will discuss how and when to find a Project Manager. Everyone needs to start somewhere! With our community, our training, our support, and our NEW StomperNet levels, you will find exactly what will help you take the next successful step in your business! Become a StomperNet Member TODAY! Get the full story (and learn how-to join) by clicking here.
Training Your Outsource Team
- Break your project down into different tasks by specialty
- Define your project
- Define your expectations
- Set up a schedule
- Keep track of problems
- Make training materials from those problems
Remember: Next Stomper Intelligence Report:
Friday, October 14, 2011
NEXT WEEK'S FOCUS: Outsourcing
FACULTY OFFICE HOURS NEXT WEEK:
THURSDAY, October 13, 2011 ~ 8:00 pm Eastern
"Outsourcing 101: The Basics" with Nicole Munoz
Members, learn from the best! Nicole juggles her family (7 kids under the age of 11!), her successful businesses, SEO Pro Trainings, conferences...how does she do it all? She outsources...and outsources well. Join Nicole as she shows us how to do it right! StomperNet Members: Register Now
FREE LIVE WEBINARS NEXT WEEK:
WEDNESDAY, October 12, 2011 ~ 3:00 pm Eastern
"The Perfect Customer Lifecycle" with Geoff Zimpfer Join Geoff and learn: A proven methodology to develop your overall marketing strategy
Specific questions you should ask about your marketing plan
A clear picture of where you can find the low hanging fruit in your marketing and sales
Suggestions for the most impactful campaigns you can implement today
The motivation and resources you need to start making tactical changes. Register Now *NEW* "StomperNet Open Forum" Fridays at 11EDT We know everyone has questions about their business or different stumbling blocks. Well we invite you to bring them to the table during our Open Forum. With the combined training and experience of our Coaches you will get the direction you need to get you back on your road to success! The next StomperNet Open Forum Call with our Professional Coaches happens next Friday at 11am EDT and we hope to see you there! These calls are intended to be live Q&A sessions and playback will not be available. | StomperNet. Empowering Your Online Success.
StomperNet, LLC 3379 HWY 5 Suite A Douglasville, Georgia 30135 United States (888) 325-7845 If you purchase anything through a link in our emails, you should assume that we have an affiliate relationship with the company. This means if you buy something from a link in this email or from the website, or based on our express or implied recommendation, we may be paid a commission. It's how we pay the bills. If you want to do the same, we can show you how. Please do your own independent research before purchasing anything. | |
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