~Issue Number 23~
Sept 30, 2011 [Next Issue: Oct 7, 2011]
Hello Friend,
Everyone wants the top results on search engines. This is the big thing I heard while at SEO Pro with Joel McDonald and our other experts. It may be you or your clients. The trick is getting the best results without getting banned.
You may have clients who want a site full of their favorite keywords, but they don't realize this is exactly how you get booted off search engine results. Search engines have penalized over-optimized sites for years. Thus your goal is to find that happy medium between the over-optimization and not enough keywords or "throw away" keywords.
You may ask "How do I find that keyword balance?"
Fortunately, Joel is going to explain how to find the right blend of keywords for you to build natural organic links and traffic. It is not as hard as it sounds... creating that right blend that will help you build links and search engine rankings.
Check out Joel's "Scientifically Natural Keyword Building" to learn how to find the keywords that bring in money-making traffic.
Talk soon!
Lee Collins
Managing Director
StomperNet, LLC
"You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?"
~ Noel Peebles
By Joel McDonald
I get into discussions all the time about "natural link-building" with SEO. Natural link building, by the way, is referring to building links in a way that appears organic. In other words, if you're trying to rank for "Blue Widgets", you'll get penalized if you drive too many links towards your site with anchor text of "blue widgets". The idea here is to mix it up with other "random" links that make it appear like your links were acquired "naturally". The best way to do that is to include links with varying anchor-text like "discount blue widgets", "blue widgets online", and even your website; BobsPretendBlueWidgetStore.com.
I couldn't agree more that the best way to avoid over-optimizing for a certain keyword is to make your link-structure appears "natural" but by no means does that mean that you should waste keywords with junk that won't make you money.
Your Plan to Manufacture "Natural" Looking Links
Here is a relatively cheap, scientific way of determining the best keywords you can use to avoid an over-optimization penalty. By applying this plan, you will not only make sure to build links with a naturally varied link structure, but you'll make sure that every single keyword that you "naturally" rank for is a keyword that has already proven itself as a keyword that can make you money as well.
1) Set up an AdWords account.
I know, I know - you're thinking, "Wait a minute! Joel was talking about organic SEO!" I don't want to turn this into a topic on the importance of doing your research before jumping into a link, but suffice it to say without doing at least a little bit of research, you could be targeting the wrong terms. The best way to avoid that is to first buy traffic for the terms you want to target. Only after they've proven themselves, do you start to optimize for these terms.
2) Generate a Conversion Code.
Under the "reports" tab in your AdWords account, you'll be able to generate a conversion code that should be placed on the "thank you" page of your website. Whether you have a product for sale or are simply collecting emails to build a list, by placing this conversion code on the confirmation page of your site, you'll enable AdWords to keep track of exactly how many conversions each keyword generates for you. Knowing that information is priceless.
3) Bid on Keywords.
After doing a little research in your market, bid on 10 to 50 keywords you think would be solid keywords. Then drive those keywords at the most relevant page on your website. The important thing is to bid on the search network only (disable the display network) and bid on exact match only. The best way to do this is to simply place [brackets] around the keywords when uploading them into the AdWords system. (If you're using AdWords Editor, just check the "exact match only" checkbox.) Broad match and phrase match are great, but those are to get you traffic from keywords you didn't think of, that's not the traffic you want when doing your SEO research.
4) Decide on best keywords.
Here's the hard part . . . after bidding on your keywords, you have to wait until you have enough traffic to decide on what 5 or 6 keywords get you the most business. This can be really hard to do, but it's extremely important. What you need to know is exactly which keywords are generating the most sales for you, and broad match, phrase match or display network traffic won't do that for you nearly as cost effectively as exact match in the search network.
5) Wait.
How long you should wait depends on how much traffic your keywords get. It could be a day -- it could be a month, but it will be worth the wait. Sometimes you'll get lucky and the keywords you thought would be your best ones end up generating the most sales for you. Sometimes, however, you'll be surprised at what keywords generate sales for you. It's this research that will make sure you squeeze every ounce of profit out of your keywords as possible.
After you've found your 5 or 6 optimal keywords, it's now your time to start building links and start implementing your organic SEO plan. If you had just jumped in and picked a bunch of random keywords, you'd certainly keep the search engines happy by "being natural", but you might not be happy with the sales those "naturally varied" keywords generate for your business. Adding this simple plan can double, triple, or even quintuple your sales once your carefully selected "random" keywords start to rank on the search engines. Good luck, and happy stomping!
Everyone needs to start somewhere! With our community, our training, our support, and our NEW StomperNet levels, you will find exactly what will help you take the next successful step
in your business! Become a StomperNet Member TODAY!
Tips on how to get the best keywords for your business
- Get an Adwords account.
- Use a conversion code to track your results.
- Research your market.
- Using exact match bid on keywords in the search network only
- You want the right keywords, so wait for results.
- Study your results and choose the best keywords.
THIS WEEK'S HOT FORUM TOPIC Members Only -- Join in the conversation and see what's on the minds of other Members!
PPC / Adwords
Remember: Next Stomper Intelligence Report:
Friday, Oct 7, 2011
NEXT WEEK'S FOCUS: Outsourcing
FACULTY OFFICE HOURS NEXT WEEK:
TUESDAY October 4, 2011 ~ 2:00 pm Eastern
"How Can I Possibly Do All This Myself? A Guide To Successful Outsourcing" with Andrea Warner
As an online marketer you have to wear many hats. You get to be sales, marketing, run the PPC campaigns, answer the phones, take orders, write the sales pages, answer customer emails, write articles...WAIT!!! Can you really do it ALL?? Maybe. But can you do it all well?!? Join Andrea Warner as she takes you through her Guide to Successful Outsourcing. StomperNet Members: Register Now
FREE LIVE WEBINARS NEXT WEEK:
TUESDAY October 4, 2011 ~ 8:00 pm Eastern
"Creating $250k Unsecured, Zero-Interest, Tax Free Cash!" with Georgia Gotthardt & Ari Page
Would you like to have unsecured business credit, available as cash to help fund your business quick,fast and easy? Join Georgia and Ari as they show you how getting funding can be fun, fast and easy and how It's YOUR Tax dollar money givento the banks - so that they must lend it to you! Register Now
WEDNESDAY October 5, 2011 ~ 12:30 pm Eastern
"How to Crush Your Competition Online Using Market Me Suite In Only 30 Minutes A Day!" with Tammy Kahn Fennell
Last week MarketMeSuite gave away 5000 licenses and the first question we received was "Great. Now how do I use it". Tammy Fennell, the CEO or MarketMe Suite has agreed to do a webinar to help you use this new tool to the utmost extreme. She will get you set up managing your social media so you can learn to crush your competition with as little as 30 minutes a day.
You still have until Tuesday to download your free MarketMe Suite license. There are still a couple 100 left. But they are going FAST. Email www.StomperHelp.com for yours! Register Now
*NEW* "StomperNet Open Forum" Fridays at 11EDT We know everyone has questions about their business or different stumbling blocks. Well we invite you to bring them to the table during our Open Forum. With the combined training and experience of our Coaches you will get the direction you need to get you back on your road to success! The next StomperNet Open Forum Call with our Professional Coaches happens next Friday at 11am EDT and we hope to see you there! These calls are intended to be live Q&A sessions and playback will not be available. | StomperNet. Empowering Your Online Success.
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