~ Issue Number 35 ~
Jan 5, 2012 [Next Issue: Jan 12, 2012]
Hello Friend,
New beginnings are what this time of year is all about for many people; new commitments to losing weight, exercising more and a variety of other items. As a business owner, every day is a new beginning with commitments to excellence and more success than yesterday.
Yet, success requires planning now and in the future. Therefore, your marketing strategy at the beginning of 2012 should be about maintaining the positive effect and presence of your business. With this being the start of year, it is an excellent time to clean up any "dirt" from the past year so you can build your positive influence through the year.
Yes, your business may be online, but that does not mean you are "dirt" free. Your social media, your blog and other aspects represent your presence online. But they may not have the influence you want. You also have consumers who have their blogs and social media forces which influence your business as well. These are the things you want to check and possibly cleanup for more success in 2012.
Even the best of businesses will receive unflattering information from time to time. Yet, that unflattering information about your business on the web can be damaging to your business. Ignoring it and hoping it will go away won't help either. With some pro-active steps you can control and even clean up your presence so your business shines, which is why today's post will help you.
Visit the StomperNet Blog to find out how.
Read the StomperTip and watch our exclusive video "Start The New Year With A Clean Slate". There's no opt-in or anything.
Talk soon,
Lee Collins
Managing Director
StomperNet, LLC
"Year's end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us."
~ Hal Borland ~
American author and journalist
By Jorgen Sundberg As we all know, the Internet has made information instantly accessible. You can find a customer, business partner, investor or employer quicker than ever before. The flipside is that they are only a few clicks away from finding your entire social life online, for better or for worse. That's why you want to start each New Year with a clean start digitally.
A recent survey conducted by the good folks at CareerBuilder UK has revealed that more than half (53%) of employers use social networking sites to research job candidates. Another 12% plan to start using social networking sites for screening. Their preferred methods for looking up candidates are search engines, Facebook, LinkedIn, blogs and Twitter.
OK, perhaps not much of a shock there. This is more interesting: 43% of employers reported they have found content on social networking sites that caused them not to hire the candidate. The top reasons were that candidates lied about qualifications, showed poor communication skills, made discriminatory comments and posted content about them drinking and using drugs.
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Cleaning your Digital Dirt - Check your online reputation
- Do General Clean Up
- Check your Facebook privacy settings
- Create multiple Twitter accounts if necessary
- Remember LinkedIn is a site for professionals
- Who else has your name? What do they represent?
- Check your blog footprint
- Outweigh the bad with good
- Hire professional cleaners as necessary
- And lather, rinse, repeat throughout the year as necessary
Remember: Next StomperTip:
Thursday, Jan 12, 2012
NEXT WEEK'S FOCUS: Conversion
| StomperNet. Empowering Your Online Success.
StomperNet, LLC 3379 HWY 5 Suite A Douglasville, Georgia 30135 United States (888) 325-7845 If you purchase anything through a link in our emails, you should assume that we have an affiliate relationship with the company. This means if you buy something from a link in this email or from the website, or based on our express or implied recommendation, we may be paid a commission. It's how we pay the bills. If you want to do the same, we can show you how. Please do your own independent research before purchasing anything. | |
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