Hello Friend,
One of the most effective marketing and SEO strategies currently available is your blog. With the ability to quickly add content for both visitors and search engines, it has become the way to share your information in a way that subtly increases your visitor's interest. It also allows for their input which creates involvement.
Our article today, "Four Pillars of a Successful Business Blog," is on our StomperNet blog, our own business blog. The blog format is one that cannot be beaten for building your influence on the marketplace. With the appropriate design, it is also a format that can add SEO for your website, with meta tags, descriptions and more.
A common resolution among entrepreneurs and small business CEOs is how to model or remodel their blog to bring more traffic and conversions. Regardless if you have a product or service, you may have been struggling to build your thought leadership, authority, and SEO with blogging. The key is adding the appropriate elements, like Search Engine Optimization to each post that will encourage both visitors and search engines to find and refer to your site.
Of course, the goal of any good business owner is to increase profits. But you may be frustrated by your blogging efforts lacking in conversions, results, and profits. Fortunately, Sherman Hu has easy to remember acronyms for B.L.O.G and P.R.O.F.I.T.S that help you create better posts.
Visit the StomperNet Blog to find out more.
Talk soon,
Lee Collins
Managing Director
StomperNet, LLC
"And it occurred to me that there is no such thing as blogging.
There is no such thing as a blogger.
Blogging is just writing -- writing using a particularly efficient
type of publishing technology."
~ Simon Dumenco ~
"Media Guy" of Advertising Age
By Sherman Hu
The Four Pillars Of A Successful Business Blog is written as a checklist. The acrostic or acronym - B.L.O.G. (Build, Launch, Orchestrate and Generate) will guide you through this checklist. There are three reasons why you can benefit from these four pillars.
1. CONTROL
The lessons within the checklist below will give you insights to control your blog's success. For some, knowing what to do gives them the power to control their blog's success. For others, seeing the lessons in a clearly laid-out "checklist" will offer a format to easily work through the list of actions.
2. OPPORTUNITY TO PAY IT FORWARD
Your life lessons or experience shared on your blog can be priceless to your readers - if they can find it or be engaged by it. It makes sense to discover how you can gain more exposure to your blog, and engage your readers when they get there. This way you can help others with your product, service or knowledge offerings. Otherwise, your blog will not 'exist' - either on Google's top ranks or in the minds of your visitor.
3. TANGIBLE AND INTANGIBLE RESULTS
Not only will you feel proud of building a successful business blog, you'll also receive many profitable results. When you achieve a position of authority or thought leadership via your business blog, you can expect a boost in speaking engagement invites, coaching clients, product sales, strong affiliate commissions, joint venture requests, a strong database of subscribers who value your opinions, or other results based on your business model and offerings.
Let's begin, shall we?
Read More... B.L.O.G. for Success
BUILD: Get in the right M.O.D.E. for success
MARKET: Research
OBJECTIVES: Set a S.M.A.R.T. objective that's Specific, Measurable, Achievable, Realistic and Timely
DESIGN: Look professional
ENGINEER: Wordpress.org self-hosted
LAUNCH: Your launch P.A.D. to authority & engagement
PUBLISH your writing to your target market (or perfect customer)
ASK your readers
DEPLOY Content that's actionable
ORCHESTRATE: Coordinate your S.Y.M.P.H.O.N.Y. of traffic
SYSTEMIZE with pre-scheduled content
YANK as much exposure as possible to your blog
MOBILIZE your readers with social media plugins
PROMOTE your blog with social sites
HEIGHTEN your chances with Social Bookmarking
OBTAIN inbound links and exposure from Press Releases
NAVIGATE your opt-in list system
YIELD the power of viral
GENERATE: Produce P.R.O.F.I.T.S. today
PUBLICIZE: your product or service
RECOMMEND : 3rd party merchants with an affiliate link
OBTAIN: likability and trust
FACILITATE: irresistible offers
INTRODUCE: different offers
TEST & TRACK: to increase your ROI
SERVING: seasonal offers and packages Remember: Next StomperTip:
Thursday, Feb 3, 2012
NEXT WEEK'S FOCUS: Focus on SEO
MODERATOR OFFICE HOURS NEXT WEEK:
TUESDAY Jan 31st, 2012 at 2:00pm Eastern "How to Build a Sales Funnel" with Lee Vance StomperNet Members: More info and registration link available soon.
FREE LIVE WEBINARS NEXT WEEK: THURSDAY Feb 2nd, 2012 at 7:00pm Eastern "Manage Your Marketing Campaign Effectively without the High Cost" with Nicole Munoz Join Nicole and learn how to create an editorial calendar. You will also learn how you can manage your yearly online marketing campaign like one of the high end marketing agencies, but without the high cost. You will learn the exact editorial calendar document that Nicole uses and how it helps her marketing campaign. Make certain you attend and listen until the end, so you can get a special download link. Register Now!
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StomperNet, LLC 3379 HWY 5 Suite A Douglasville, Georgia 30135 United States (888) 325-7845 If you purchase anything through a link in our emails, you should assume that we have an affiliate relationship with the company. This means if you buy something from a link in this email or from the website, or based on our express or implied recommendation, we may be paid a commission. It's how we pay the bills. If you want to do the same, we can show you how. Please do your own independent research before purchasing anything. | |
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