[StomperTip] Making Your Customers Fall Madly... Deeply... Hopelessly In Love With You...

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Making Your Customers Fall Madly... Deeply... Hopelessly In Love With You...
(AKA - Affinity Marketing)

~ Issue Number 41 ~
Feb 16, 2012 [Next Issue: Feb 23, 2012]

Hello Friend,

Social Media has brought a massive change to the world of business. With it, companies went from being completely separate from their buyers to building relationships. Relationships require working on building and maintaining a certain level of "love," so it should come as no surprise that businesses need to work on love now more than ever.

I know you are wondering what we mean by all this love, but look at the definition:
Love. n. An intense emotion of affection, warmth, and regard towards a person or thing.

Love, in this sense, is building a relationship with clients so that they feel warmth and regard towards your business. It may sound cheesy, but it works. When you build that relationship, they will show it by telling others about your business. They will come back to your business again and again when they need what you offer.

Yes, it may seem strange, but when you read "Making Your Customers Fall Madly... Deeply... Hopelessly In Love With You..." you will understand this more. In it, Vin Montello waxes eloquent about love / affinity marketing.

Visit the StomperNet Blog to find out how.

Read the StomperTip and watch our exclusive video "FAQs & Confirmations - Improve Your Customer Relations". There's no opt-in or anything.

Talk soon,

Lee Collins
Managing Director
StomperNet, LLC

"Do what you do so well that they will want to see it again
and bring their friends."

~ Walt Disney ~
Founder of Disney

Making Your Customers Fall Madly... Deeply... Hopelessly In Love With You...
(AKA - Affinity Marketing)

By Vin Montello

Oh, Dearest Stompers,

Though the miles that separate us are many... examples of Love more fulfilling are few. And this is the time that love naturally fills the air that we breathe.

I'm not just speaking of the love that comes from Valentine's Day. In fact, I'm not speaking of February 14th at all.

Okay... I'm not really one for the Hallmark created moments in our lives, so when StomperNet came to me and asked me to write something special for Valentine's week, I racked my brain for days.

Until finally it hit me...

Affinity Marketing!

This is the name I use for making sales almost solely because your customers feel an affinity for you.

So... I thought it fitting to discuss that powerful four-letter word as it relates your customers... and how to get them to l-o-v-e you.

You need to make your clients, customers... even cold prospects... love you.

It has nothing to do with self-esteem and everything to do with getting wallet-sized lithographs of dead presidents and putting them into your pocket.

It's all about the psychology of selling.

When given a choice, and with all things being equal... the person you choose to buy from will always be the person you like. In fact...

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SECRET SAUCE CHECKLIST

How to make your customers fall in love with you:

Admit your mistakes
Fix your mistakes
Make your return process simple
Make your marketing personal
Bring great value to the table
Don't bug your customers
Hang out with your customers

Let us know your thoughts in a comment!

THE STOMPER BUZZ

Remember: Next StomperTip:
Thursday, Feb 23, 2012

NEXT WEEK'S FOCUS: Copyrighting

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TUESDAY, Feb 21st, 2012 at 3:00pm Eastern

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Google + Amazon + YouTube + Facebook = Cha-ching!

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