[StomperTip] Google Penguin's Cold Shoulder...

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Google Penguin's Cold Shoulder
Issue Number 56 ~
May 24, 2012 [Next Issue: May 31, 2012]

Hello Friend,

Benjamin Franklin said, "in this world nothing can be said to be certain, except death and taxes." Fortunately he lived long before Google existed, because we can now add "Google algorithm changes" to that short list. Yes, Google has recently changed algorithms again, actually not once, but twice.

Google snuck in a change to the Panda update and further tightened the rules with it. Just days later, Google introduced a new animal to the equation with the Google Penguin. In fact, Google's Matt Cutts, posted a picture of a Panda and Penguin on Instagram to signify this change.

With any change, website owners always wonder if and when their websites will be hit. Good Search Engine experts are doing massive amounts of research and education. Some sites will be hit unexpectedly, from past activities.

Sadly, some so-called SEO experts used techniques on client sites that were not in accordance with Google. People then learned these techniques that were flawed and thought they were good. Google has recently been able to modify their filters to start cracking down on this behavior which has made so many site owners suffer.

However, on the plus side, you can always improve your rankings. And a great many have benefited from these changes. If you are doing white hat SEO, you will have much less to worry about, in fact white hat is the best way to stay within the Google's guidelines consistently. Today we have more information to help you stay on target and help your SEO improve.

Click here to find out how.

Read the StomperTip. There's no opt-in or anything.

Talk soon,

Lee Collins
Managing Director
StomperNet, LLC

"As with anything in the technology-related industry, one must constantly learn and research to keep apprised of the latest news and trends. How exhausting! Fortunately, there are fundamental truths with regard to search engine optimization that are both easy to understand and probably won't change in time significantly - so a solid foundation that you build now will likely stand the test of time"

~ Jaimie Sirovich and Christian Darie~

Authors of Professional Search Engine Optimization with ASP:NET

Don't Let The Google Penguin Give Your Site

The Cold Shoulder

By StomperNet Staff

Once again the search engine algorithms changed. Once again many website owners have seen their rankings drop. Others are wondering what the newest SEO steps need to be to prevent a drop. Fortunately our goal is to help you with SEO, whether you do it yourself or use our done for you SEO services.

While our goal is helping you, the goal of the search engines is the same; helping their visitors. Matt Cutts of Google has explained, "The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs." He also said, "The change will decrease rankings for sites that we believe are violating Google's existing quality guidelines."

The Panda update was about providing users with higher quality search results. The Page Layout Algorithm changes provided users with content sooner. Now the Penguin is targeting webspam.

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SECRET SAUCE CHECKLIST

Google Penguin Lessons

Present the same content to Search Engines as with Users
Don't purposely try to deceive users or Search Engines with cloaks or redirects
Links on your website should be natural
Links to your website should be natural
Don't comment and or write guest posts on websites that are spammy or seem deceptive

Google Panda Lessons

Write quality content
Use keywords naturally. Don't fill your article full of keywords.
Keep your content fresh, but writing less often is better than duplicating or spinning content.

From Both

Remember to always use "white hat" SEO
No SEO is better than "black hat"
Quality is better than Quantity

Let Us Know Your Thoughts In A Comment

THE STOMPER BUZZ

Remember: Next StomperTip:
Thursday, May 31, 2012

NEXT WEEK'S FOCUS: Target Traffic

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