Hello Friend,
This week our topic is "Personal Touch for Smart Business Growth." You probably think with all the social media that "personal touch" is all over the place. Well, it is... at least much more than in the past few years... which is why adding your personal touch to your business is so important.
Social media has brought to forefront how people are living lives behind computers, separated by cubicle walls and busy schedules. When people reach out, they want to establish a connection to people and the businesses they choose.
It is natural after all. Just a few generations ago the only way people did business was with someone they knew. Cities were smaller, highways didn't exist, people still rode horses and did business only within a few miles of home, which meant buying from neighbors and from those they knew. Face to face communication has existed for thousands of years; it's only within the past decades that the personal touch has been reduced.
Thus, the best way to build that face to face and personal interaction is to create it. Creating your own personal spin and flair on your business will make your business stand out amongst similar businesses. It adds an element that may drive some people away but for others it will create a connection to you and your business. These are the people that become "loyal customers."
The loyal customer is the one who will keep coming back when you offer new products. They are the ones who recommend your business to friends and family. Your business grows just by sharing and connecting with your customers.
Ryan Taylor
Director of Operations
StomperNet, LLC
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