[StomperTip] How Much Is Your List Worth Anyway?...

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How Much Is Your List Worth Anyway
Issue Number 60 ~
June 21, 2012 [Next Issue: June 28, 2012]

Hello Friend,

Customers are the heart and soul of your business. Without them there just isn't a business. Building a loyal and devoted email list can really make being a business owner a rewarding experience. You know that you are giving your customers what they want and they are appreciative.

Building that loyal list is the ultimate goal, yet getting there is a question. Part of learning how to get there means knowing the current value of your list. From that point, you can start looking into what you need to do to grow the value of your list and grow the love.

But before we get into today's article, one word of caution. Recently we had a client talk to us about how his list was not responsive and how they often opted out. The problem was that he wasn't offering them the same information as to what they had signed up for.

If you are selling garden gnomes, then your emails should be about garden gnomes. You may be able to venture into gardening. But discussing lawn mowers and appropriate fertilizing schedules is not going to build rapport between you and your email list.

What you want is to offer them is a dynamite report on how they can keep their garden gnomes clean or maybe where they can get specific gnomes. Giving your list information that is above and beyond what is on your website and gives them an inside track, makes them glad they are on your list. This is part of what will grow the value of your list. But still the question remains what is the value of your list? Paul explains that further today.

Click here to find out how.

Read the StomperTip. There's no opt-in or anything.

Talk soon,

Lee Collins
Managing Director
StomperNet, LLC

"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others."

~ Anthony Robbins ~

Motivational Speaker

How Much Is Your "List" Worth Anyway?

By Paul Colligan

You've heard it time and time before - the money is in the list.

But nobody ever answers this one - how much money?

And even more importantly - how much money is in MY list?

Heck, do we even dare ask - what is "my list" anyway?

I'll attempt to answers these questions today.

We need to start with a very simple truth here. If you don't know the value of your list, very little else matters. Sure, you can keep throwing emails at these people "hoping" for a payoff. That might work. But once you actually know what you have, you can do so much more with it.

Consider this:

Let's say you know one name on your list is worth $5 a year. What if you could add names to that list for just $3? You could see a 40% return on your money!

What if the cost to put someone on the list was...

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SECRET SAUCE CHECKLIST

Evaluating Your List Value

How many are on your list already?.
Opens Per Mailing:
Clicks Per Mailing:
Value Per Click:
Can you create the same percentage of buyers happen again and again

Let Us Know Your Thoughts In A Comment

THE STOMPER BUZZ

Remember: Next StomperTip:

Thursday, June 28, 2012

NEXT WEEK'S FOCUS: Organization

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