Hello Friend,
The topic this week is surveys. From launching a new product to refining an existing business, surveys can help get you the data you need to make informed decisions. Without knowing who your customers are and what they really want, you're essentially flying blind.
A survey provides the type of information that is invaluable when making marketing decisions. Think about it, the colors and formats that work well when your business is aimed at college students is different than when you are targeting the 40+ crowd. Wording and copy is also drastically different between the two markets.
Unfortunately, without actually asking your customers, you really won't be able to get those answers. This is why a survey can benefit your business. Something that we've also mentioned several times is that people love to be heard... which is why social media is so popular.
People have opinions and are often ready to give them. With a short three to five minute survey, they'll often be more than happy to answer the questions. With the data they provide, you'll be better able to make informed decisions that result in more happy customers and increased profits. Happy customers and increased profits mean you'll be a happy business owner.
Ryan Taylor
Director of Operations
StomperNet, LLC
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