SEO.com Blog: After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign |  |
| After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign Posted: 15 Dec 2010 06:00 AM PST
A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google's algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web. Reference this e-mail and tell me if you'd rather hire offshore to save a few dollars or go with a reputable SEO company that can provide you with skilled SEO link builders and an on-going professional relationship. This is in response to a request to cancel services for a month-to-month service offering:  Click to Enlarge The legal nature of these tactics is questionable in the United States, but hiring an offshore firm doesn't provide you the same protection from a “Negative Reputation Campaign.” It's unbelievable that an SEO company would put its own reputation on the line with such an e-mail because a client has decided to go with another SEO firm. I've seen these tactics for more than a decade in both Web design/development and SEO, and its extremely unfortunate. A couple weeks ago, Google tweaked their algorithm to penalize DecorMyEyes.com after the NY Times published an article discussing their alleged fraudulent business practices that resulted in supposed increased Google rankings. Bottom line: Google took action! They need to continue that effort with sites like RipOffReport.com, ComplaintsBoard.com, Scam.com and other sites that obtain very high positions in the Google Search Engine Results Pages (SERPs) and seem to be favored by Google's algorithm. When searching for brand names, you often see negative complaints published on these URLs at the top of the SERPs. I would understand seeing these URLs with negative information showing up in the SERPs for searches like:
But when a brand name is the sole keyword and a complaint site URL is showing up #2, there is most likely an imbalance of credibility with Google's algorithm that gives the complaint site the advantage. Keep in mind the backlink portfolio to the URLs listed do not warrant a #2 ranking, nor does Google agree that a similarly credible website should rank for every brand in the world with little more than a brand name displayed in a page title, header tag and content body. At least Google's love affair with Wikipedia can be argued that Wikipedia's deep pages obtain thousands of links individually and therefore deserve a top ranking. What did I miss in this post and plea to Google to do the right thing? Please comment and share. |
| Why Companies Made Major Marketing Shift in 2010 (free whitepaper) Posted: 14 Dec 2010 04:30 PM PST
SALT LAKE CITY – In this ever-changing digital age, marketing has made a momentous change. Companies of all sizes are shifting advertising and marketing budgets from traditional strategies to search engine optimization and other forms of online marketing. “When we look at the numbers out there, it's very revolutionary," said Nelson James, president of SEO.com. "What used to be the main strategy for marketers has taken a back seat." Forrester Research said marketers spent $26 billion in 2010 in Internet marketing, which rivals all spending on cable/satellite TV and radio. Search Engine Marketing Professional Organization (SEMPO) said nearly half all companies have decreased spending on traditional areas and are investing more in online marketing. “We started investing in SEO for the first time this year, and the payoff has been tremendous,” said Sarah Huizingh, marketing manager for Spillman Technologies, a company that specializes in public safety software. Huizingh said Spillman took money out of the print advertising budget to invest in SEO.
Traditional strategies that are taking the biggest hit include print and direct mail. A recent SEMPO survey reported that 49 percent of companies are shifting money from their print advertising budget and putting it toward search engine optimization services, pay per click management and social media marketing. In 2010, 36 percent moved money away from their direct mail budget and 17 to 24 percent of companies made a similar shift away from conferences and exhibits, yellow page ads, and TV and radio ads. So, what are the reasons for this change in behavior? "It really comes down to three things," James said. "Especially in a poor economy, people are looking for marketing solutions that target their demographic better, are highly measurable and show how each spent marketing dollar makes money."
Strategies like SEO and PPC target customers at the moment they want to buy. Social media has the potential to engage millions of customers. Through analytics, marketers can accurately track where customers come from, how long they stay on a site, what campaigns bring in the most sales and more. On average, SEO.com clients that have been doing search marketing for six months or more, receive an average return on investment of nearly 2,500 percent – or the equivalent of receiving $25 for every $1 spent. "Online marketing enables companies to track each spent penny and is proven to deliver a really big ROI," James said. "It's probably the biggest reason why more are shifting their marketing budgets. As a result, traditional advertising is getting the leftovers of the marketing budget." For more detailed information, images, graphs and statistics about this shift in the marketing world, and the average ROI of 2,500 percent, read the whitepaper "Shift: From Traditional to Online Search Marketing" here: http://www.seo.com/Shift_Whitepaper.pdf About SEO.com |
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