~Issue Number Sixteen~
August 12, 2011 [Next Issue: August 19, 2011]
Hello Friend,
You may have an awesome product or service. And you may have even built a really terrific website. But just because you built it doesn't mean "they will come".
You know...customers...buyers...people who are interested in what you have to offer.
Building a list is vital to growing your business. You have to have a list of people to mail to on a consistent basis in order to let them know what your business offers.
A great way to build a list is by using a squeeze page. Some call it a landing page. Either way. It's a landing page because someone "lands there". It is NOT your website. There are not multiple pages and choices. There is one page and one choice. The visitor can either sign up for your list or leave. They are being "squeezed" into a single decision. Sign up or leave.
Of course you want them to sign up! So read our Stomper Intelligence Report on "Tips for Writing a Strong Squeeze Page". Then implement those tips in your business and start building your list!
Lee Collins
Managing Director
StomperNet, LLC
"If you don't know where you are going, any road will get you there."
~ Lewis Carroll
Everyone who has a good or a service to offer needs a good website to let people know about what they have to offer. One of the best ways to get the word out is through placing ads online. Therefore, every good website needs a good squeeze page. What makes a good squeeze page? Here are some elements you want to be sure to include:
A Strong, Compelling Headline
A good rule of thumb is to stick with the headline (or close to it) that got the visitor to click on the ad that brought them to the squeeze page. It was compelling enough for them to click, so don't mess with what worked. Remember, you have precious little time to make an impression and make them want to stay and learn more. Make the headline clear and concise. Never go with cutesy, clever and confusing. If the visitor thinks "Huh?", chances are you'll lose them.
Benefits to the Visitor
Whether you have a product or a service, make a laundry list of the benefits to the visitor. Don't list the features and don't think of the benefits to YOU. Put yourself in the visitor's shoes and think how their life or business would be better if they used your product or service. Narrow your list down and include each of the benefits as a bullet point in your landing page. Put the most important benefit as the first bullet point and the second most important benefit as the last bullet point. Interestingly, most people will read the first and last bullet points first. If those resonate with them, they will go back and read the rest.
Talk Directly to Your Visitor
Do your proper research and find out the needs of your customer. (Think customer avatar.) This is not about you and your needs. You will completely miss the boat if you think this way. Take yourself out of the equation and write to your visitor as if you know exactly what they need (and you will know, because you've done the research), and how their life or business will be better by using the product or service. Don't talk over their head. Use language that is easy to understand.
No Other Links
Don't confuse your visitors with any other links or possibilities to go anywhere else. Chances are they won't come back.
Break up the Text - But Don't Go Overboard
You don't want to have a long squeeze page of paragraph after paragraph of text in the same size font. It's hard on the eyes and it's boring. The visitor will start skimming and eventually lose interest all together. Break it up with larger text and some bold or colored text. Leave some white space to give the eye a break. Use illustrations, graphics or pictures if at all possible; however, don't go overboard. Don't go crazy with wacky color combinations and fonts that are hard on the eyes. Don't use flash animation that is annoying and takes a long time to load. Be interesting, but use static images and stay relevant.
Compelling Offer
If you are looking to have them sign up for your newsletter or list, have a compelling and relevant offer. A 10-page free report is a great offer...as long as it is of value and relevant to your product or service. You could have a short course or a free coaching session. If you have physical products, you can still give a service instead of a product. Think outside of the box. Don't do what everyone else does!
Strong Call to Action
While we're talking lists here...you may have a squeeze page that is all about a sale. One of the most important things you need in a squeeze page is a strong call to action. Whether you want your visitor to sign up for your newsletter/list or purchase your product, make your call to action crystal clear. Have your call to action several times throughout the landing page. It should always be visible "in the fold". It should be in a call out box that is large, bold and has the price (if there is one) clearly annotated. If there is a form to fill out, make sure it is easy to fill out. Otherwise you will lose your customer.
Follow these simple tips and you will have a strong squeeze page that is worthy of your website and will help you build your list. NEW LAUNCH of The Net Effect is coming this month! If you want YOUR business to be featured in one of our new interactive ads, you have just 7 more days to let us know! Don't miss out on this incredible new opportunity! Contact Suzanne now! * * * * *
SEO Pro Comes to San Francisco! Finally: Discover How to Get and KEEP Your Website (or a Client's Website) Ranked at the Top of the Search Engines by Attending the ONLY Workshop Backed by the 5-Year Reputation and Proven Track Record of the World's Largest SEO and Online Business Training Company! Click here for details!
- Stong Compelling Headline
- Benefits to the Visitor
- Talk Directly to Your Visitor
- No Other Links
- Break Up the Text, But Don't Go Overboard
- Compelling Offer
- Strong Call to Action
Remember: Next Stomper SEO Intelligence Report:
Friday, August 19, 2011
Next Week's Focus: Branding
FACULTY OFFICE HOURS NEXT WEEK:
TUESDAY Aug 16th, 2011 at 7:00pm Eastern What's Your Mafia Offer? with Faculty Member Dr. Lisa Lang
In this Faculty Office Hour, Dr. Lisa will discuss the key Theory of Constraints marketing concept - the Mafia Offer. A Mafia Offer is "an offer so good your customers can't refuse it, and your competitors can't or won't offer the same". If you haven't experienced mafia offers yet, don't miss this opportunity. StomperNet Members: Register Here! | StomperNet. Empowering Your Online Success.
StomperNet, LLC 3379 HWY 5 Suite A Douglasville, Georgia 30135 United States (888) 325-7845 If you purchase anything through a link in our emails, you should assume that we have an affiliate relationship with the company. This means if you buy something from a link in this email or from the website, or based on our express or implied recommendation, we may be paid a commission. It's how we pay the bills. If you want to do the same, we can show you how. Please do your own independent research before purchasing anything. This is the StomperNet customer update list. If you un-subscribe yourself you will not continue to receive valuable updates and resources from StomperNet and you might miss something critical to YOUR business. Wouldn't you rather just delete the email? If you still want to unsubscribe, here's the link but don't blame us if you miss an important update later: https://stompernet.infusionsoft.com/opt?o=142&i=343962&s=44739768&e=41b7cc65 | |
College life can be expensive. Between paying for books and going out with friends, the bills can add up. Unfortunately it can be diffic...
Free Link Exchange Website submission Free Web Directory - Add Your Link
gratis
0 komentar:
Post a Comment