~Issue Number Twenty-One~
Sept 16, 2011 [Next Issue: Sept 23, 2011]
Hello Friend,
Building your business is what this is all about. It does not matter what your local business sells, your website needs to bring in visitors and convert them to buyers.
You want people to visit your website then walk in the front door of your local business (or your client's business). It is the conversion of these online visitors into real world visitors and buyers that should be your goal. Today's post brings in even more information to help your website.
There are some surprising ways to build your business that may seem counter intuitive but actually help. Other methods you may not have considered or realized were tools that can help.
Today's Stomper Intelligence Report "How To Use Your Website To Pull In More Local Business" provides you with valuable information that can help YOUR website. Because when your website grows, it will pull more online visitors. More online visitors mean more visitors to your store. Of course the more visitors in your store, the more buyers!
Talk soon,
Lee Collins
Managing Director
StomperNet, LLC
"If you don't believe in your product, or if you're not consistent and regular in the way you promote it, the odds of succeeding go way down."
~ Jay Levinson
By Michelle Chance-Sangthong
If you operate a traditional "brick and mortar" business, perhaps you haven't thought much about how you can use web marketing to drive more foot traffic into your store. That might be especially true if your product or service cannot be purchased online.
But I've got exciting news for you! Regardless of the nature of your product or service, you can use your website - in conjunction with the right web marketing strategies - to increase your revenues and boost your year-round store traffic. Here's how:
1. Use your website to educate potential customers.
When potential customers are getting ready to make their buying decision, they are full of questions, such as:
- "Am I getting the right product for my needs?"
- "What features does this product have?"
- "What other product/service options are available to me?"
At this point in the buying process, you have an excellent opportunity to establish yourself as a trusted authority. When you provide helpful information, you begin to establish yourself as the vendor of choice. An attractive and informative website that encourages long visits strengthens your favorable position!
2. Design your website to show your competitive edge.
When potential customers search the web looking for the type of product or service you offer, the results they receive from the search engines will include your competitors. They must now peruse the alternatives presented until they find something that interests them.
Make your website the one that grabs their attention! Create a great first impression so that visitors can easily see why you outshine your competition.
How do you do that? First, identify the characteristics of your product or service that differentiate it from the competition. What are the primary qualities that give you a competitive edge?
Next, present your competitive advantages on your website, giving details, examples, customer references, and other information to back up your claims. Most websites don't do a very good job of this, so when you present your case clearly and forcefully, you will stand out from the pack.
3. Form strategic alliances
Form strategic alliances with other companies and use their websites to draw prospects to your own.
Consider what other products or services your customers tend to buy in conjunction with yours. Then identify local businesses that provide those products or services and inquire whether they are open to linking their sites to yours. Such links can be a steady source of highly qualified leads. As an incentive, you could offer to exchange reciprocal links with these other companies, or you might agree with to pay them a percentage of the business that results from their website referrals.
4. Use web marketing techniques to draw more leads to your website.
When you advertise in the Yellow Pages, there's only one main way to stand out from the competition: buy a bigger ad. Web marketing is more complex. You must use a variety of strategies and techniques in order to rise above a sea of competitors.
For example, you can use SEO strategies, including effective keywords, to increase the probability that your website will come up at or near the top when people search the Internet for your product or service.
Pay per click advertising is another popular way to increase the traffic to your site. Buy an online ad on a high-profile website, and pay a fee for it each time qualified leads click through to your site.
And don't forget your Google Local listings! Keeping those up-to-date is a great way to get your name in front of customers who could literally be right next-door.
Because web marketing is complex, it is advisable to engage the services of a professional who specializes in it. The results they produce can cover their costs many times over.
5. Design your website so that it invites visitors to buy.
Think of your website as a funnel. Design it to guide every visitor toward a purchasing decision both online and in your physical stor.
At the outer edge of the funnel, make it easy for new visitors to find the information they need. Clearly present your competitive advantages.
As they enter farther into the funnel, lead them to the next stage of the purchasing process by inviting them to e-mail you for more information. Or, even better, encourage them to make a personal visit to your physical location by offering them discount coupons, free samples, or other hooks.
6. Set up a uQast™ Digital Media Store
Set up a uQast™ Digital Media Store as a forum to sell even more local business! Visit uQast for more!
If you've been thinking about your website only in connection with online sales, now's the time to change your attitude. Utilize the strategies outlined above to create an online presence that initially provides useful information to visitors, and ultimately increases the traffic to your physical store!
SEO Pro Goes to San Francisco!  Finally: Discover How to Get and KEEP Your Website (or a Client's Website) Ranked at the Top of the Search Engines by Attending the ONLY Workshop Backed by the 5-Year Reputation and Proven Track Record of the World's Largest SEO and Online Business Training Company! Click here for details!
Local Business Websites Need:
- Educate potential customers
- Show your competitive edge
- Invites visitors to buy
Remember to:
- Form strategic alliances to create reciprocal links
- Use marketing techniques to draw in more visitors
THIS WEEK'S HOT FORUM TOPIC
Members Only -- Join in the conversation and see what's
on the minds of other Members! Link Building Remember: Next Stomper Intelligence Report:
Friday, Sept 23, 2011
NEXT WEEK'S FOCUS: Social Marketing
FREE LIVE WEBINARS NEXT WEEK:
THURSDAY, Sept 22nd @ 12:30pm Eastern
"How To Crush Your Competition Online Using Market Me Suite In Only 30 Minutes A Day!" with Tammy Fennell Earlier this week MarketMeSuite gave away 5000 licenses, and the first question we received was "Great. Now how do I use it?" Tammy Fennell, the CEO or MarketMe Suite, has agreed to do a webinar to help you use this new tool to the utmost extreme. She will get you set up managing your social media so you can learn to crush your competition in as little as 30 minutes a day. Register Now!
You still have until Tuesday to download your free MarketMe Suite license. (For link, refer to your email from Sept 13th or submit a ticket at www.StomperHelp.com)
THURSDAY, Sept 22nd @ 8pm Eastern
"How to (Legally) Get Up to $50,000 or More for Your Business in 30-60 Days!" with Georgia Gotthardt & Ari Page
Would you like to have unsecured business credit, available as cash to help fund your business quick,fast and easy? Join Georgia and Ari as they show you how getting funding can be fun, fast and easy and how It's YOUR Tax dollar money givento the banks - so that they must lend it to you! Register Now!
*NEW* "StomperNet Open Forum" Fridays at 11EDT We know everyone has questions about their business or different stumbling blocks. Well we invite you to bring them to the table during our Open Forum. With the combined training and experience of our Coaches you will get the direction you need to get you back on your road to success! The next StomperNet Open Forum Call with our Professional Coaches happens next Friday at 11am EDT and we hope to see you there! These calls are intended to be live Q&A sessions and playback will not be available. | StomperNet. Empowering Your Online Success.
StomperNet, LLC 3379 HWY 5 Suite A Douglasville, Georgia 30135 United States (888) 325-7845 If you purchase anything through a link in our emails, you should assume that we have an affiliate relationship with the company. This means if you buy something from a link in this email or from the website, or based on our express or implied recommendation, we may be paid a commission. It's how we pay the bills. If you want to do the same, we can show you how. Please do your own independent research before purchasing anything. | |
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