Hello Friend,
Branding is important no matter what the size of your business. Like Ryan discussed on Monday, it is not just a look or logo, your brand should be your corporate identity. Everything you do should grow from that single root. Your brand is the foundation of your business. Your customer service, your sales force, your social media, and everything else all need to be built off that foundation. By building everything from the single foundation, you increase your perceived value. However, you are not the only one who builds and defines your brand. Your customers build and define the perceived value of your brand. If they didn't then why would people pay more for Rolls Royce than a Ford? Rolls Royce was built from a foundation that indicates that they are the ultimate in luxury. Everything they do is built from that model. If their actions and name and customer service were not focused on that single foundation, customers would have perceived them as unfocused and not a luxury brand. If you don't know "who you are" as a company, you can't build credibility. Your business model becomes far more efficient and effective when everyone on your team understands who you are. This also makes it easier for others outside your business to recognize you. So how do you create a brand? Joan Stewart is known as The Publicity Hound from her own branding and therefore, is the perfect author for today's article. click here to find out how.
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Talk soon,
Lee Collins
Managing Director
StomperNet, LLC
"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless."
~ Stephen King ~
Author of Options and Opportunities for Consumer Businesses: Advertising During a Recession
By Joan Stewart
How do you feel when you see the name McDonald's? In my mind, I see the Golden Arches. And I think "cheap, fattening food I can't stomach." Others love Mickey D's because they know the Big Mac tastes the same, whether they're eating it in Peoria or Paris. And that's reassuring. How about this one? Google. I feel reverence, respect and ALWAYS a twinge of fear that's directly related to how many orders I've gotten that day. Branding isn't just a snazzy logo, a clever tagline, attractive colors, a catchy jingle, or a compelling home page. It's what you feel in your gut when you think about a company. Build a strong brand, and you'll never let your competitors define you...
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Tips for Branding Your Business - Choose a theme, something obvious that can be associated with your signature product or business. If your theme plays off the name of your cat, and your business has nothing to do with cats, go back and start over.
- If you're having a difficult time thinking of a creative name for your business, don't force it. Instead, go for a walk, or take a swim or shower. Water and exercise invite creative ideas. "The Publicity Hound" came to me during a six-mile walk.
- When you hit on a successful brand and get great feedback from your market, spend the money to trademark your company name and logo.
- Be consistent. Use the same photo, tagline, logo, colors, style and design in everything you do, from your website to printed materials.
- If you're not sure what your customers think of your brand, ask. Consider a customer profile survey.
- Listen to what your customers say about your brand. If they aren't saying anything, it's probably not a brand.
- Remember that reputation absolutely supersedes everything.
Remember: Next StomperTip:
Thursday, April 12, 2012
NEXT WEEK'S FOCUS: Using Lists
UPCOMING FREE LIVE WEBINARS:
THURSDAY April 5th, 2012 at 8:00pm Eastern "Creating 250k Unsecured, Zero-Interest, Tax Free Cash!" with Ari Page and Dave Candle Wouldn't you like to have unsecured business credit available as cash to help fund your business quick, fast and easy? Join us for this webinar and we'll show you how getting funding can be fun, fast AND easy. It's YOUR tax dollars given to the banks - so claim it. They MUST lend to you! We'll show you how! Register Now!
WEDNESDAY April 11th, 2012 at 8:00pm Eastern "Google Updates" with Renee Corbett The first quarter of 2012 saw many updates and odd occurrences in our Google world. Join us on the Google Update webinar where Renee will get you up to speed on what has been going and insights to handle the changes. Register Now!
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