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This Week in StomperNet - April 16, 2012

Hello Friend,

The focus this week is "Making Social Media Work for your Business Success." If you are already using social media, that is good. It is part of what you need to get your business in front of your market, but making social media work for your business success is even better.

Making social media work for your business requires information from some of our previous articles. It requires knowing your brand so you, your social media staff, and others can effectively communicate your message in 140 characters or less. It requires knowing and understanding your audience so you can relate to them and listen to what they need.

But DON'T forget your website. You want people to visit your website; this requires a website with an excellent call to action and SEO. Yes, Search Engine Optimization is required even with Social Media. SEO means your site is set up to reduce bounce rate, engage the user, and provide valuable information based on searches.

If someone searches for "Frog Collars" and your site shows on the search engine, the linking page better be about "Frog Collars". This makes it congruent with the search results which will increase your sales. Also, having the page set up to be easily shared by visitors on their favorite social media outlets will also help increase sales.

Making Social Media Work for Your Business Success is a matter of planning and implementing better business policies. You can use this cost effective media to create new networks that grow your business in multiple ways.

Ryan Taylor
Director of Operations
StomperNet, LLC

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Curriculum Resources

Social Media: The Basics

How To Crush Your Competition Online Using MarketMeSuite In Only 30 Minutes A Day: Tammy Kahn Fennell

Forum Posts

List of Social Media Tools

New Media

Link Building Post Panda: Renee Corbett

Special Announcements

Turn Your Phone System Into Your Best Employee

StomperNet. Empowering Your Online Success.

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