Hello Friend,
Sometimes as entrepreneurs we get so wrapped up in work that we forget to eat or sleep. Yet, our bodies will remind us before we go too long. Often, we also get so busy with work that we don't interact with people as often as we should. Our bodies warn us of this as well, but we don't recognize it as easily as the growling stomach or nodding off at the computer.
This interaction is what makes the difference between a good business and a great business. Look at the airlines that have carefully avoided the bankruptcies (some better than others). But you'll notice some pride themselves in the way they communicate with their customers. It's not just that they inform their customers, but that they interact, they share... they are themselves.
Some airlines have pilots and flight attendants that share jokes or rap the safety measures. They allow for personal touches that allow people to feel more connected with the staff and therefore with the company.
Some entrepreneurs gladly show pictures of their children. Others show their children from the back or keep their children's faces hidden but recite personal stories. Either way, that showing and relating of real life allows people to connect to you. And that connection helps grow their business.
Today Erik Stafford is going to explain this in further detail and how he interacts and communicates.
Click here to find out how.
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Talk soon,
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