Do your rankings suffer from 'First Link Priority'?

Do your rankings suffer from "First Link Priority"? In Stomping the Search Engines 2.0, Module 4 Session 4C, Leslie Rohde talks about a concept called First Link Priority. This training occurs at 4 minutes and 9 seconds into the video. Here's the idea: The first link that a search engine spider encounters in your web page's code is the link that the spider gives the MOST WEIGHT TO. Whoa. Do you understand the ramifications of this? That means that if your pages have a link in their top set of navigation (like a set of tabs that lead to your home page, or "contact us" page, or "about us" page, etc.) and those links are the FIRST LINKS that the search engine spider sees... ...those links, and their ANCHOR TEXT (the words that give the pages they point to their "Reputation") will have the MOST POWER. What does that mean to you? What if the tabs at the top of your page says "Home"? Is that the reputation you want for your Home Page? What if your right-handed navigation has short phrases or single words that lead to your sub-pages? Are those single words what you want your sub-pages to rank for? If you're using Footer links on your site to help funnel Link Reputation (which is essentially responsible for the MAJORITY of your Ranking Power), those footer links are playing second fiddle to the links at the top of the page. This is a BAD thing for 90% of all Site owners. We know - we see a LOT of sites. That means that there's a 90% chance that you're internal site structure is actually HURTING your rankings. Ugh. Stomping the Search Engines 2.0 devotes all of Session 4C to deal with this issue. And the entire online course is $1.00. And by the way, if you're an expert and you think that just adding NoFollow to your header or Nav links is gonna solve this First Link Priority problem... ...think again. Check Out Stomping the Search Engines 2.0 and make sure your site is getting the very best rankings it could be. Keep on Stomping! Andy Jenkins Coming Next: "Even More SEO Goodness, so STAY TUNED to your inbox!"

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Date added:	Friday, December 10, 2010